We Build Video Systems for B2B Teams

We help B2B companies create, scale, and operationalize video using AI and automation.

Without editors, studios, or creative bottlenecks.

This is not single video production.

This is video as an operational system.

Who This Is For

Most B2B teams already use video.

Very few have a repeatable way to create it, personalize it, and deploy it at scale.

This page is for teams who are past 'should we do video?'

And stuck on 'how do we make this actually work?'

This IS for teams who:

  • Want video to work as a repeatable system, not a one-off effort.
  • Need 50–5,000 videos, not 'one great video'.
  • Want video tied to leads, revenue, training, internal coms or onboarding.
  • Are blocked by manual workflows.
  • Don’t want to hire more editors or manage agencies.

This is NOT for:

  • Studio shoots.
  • Camera work.
  • One-off brand films.

If you’re just looking for creative direction, filming, or editing help, you’ll be better served by a traditional studio or agency.

THE CORE ISSUE

Most teams don’t have a 'video problem.'

They have a video systems problem.

Videos are:

Created manually

Hard to personalize

Slow to approve

Impossible to scale

AI tools exist, but without a system, they create more chaos, not leverage.

Do you know the one or two bottlenecks holding your video system back?

No spam. No fluff. Just clarity.

What We Actually Do

We design and implement video workflows that:

  • Turn spreadsheets, CRMs and PDFs into videos.
  • Design and integrate multi-step video automation workflows.
  • Generate avatar videos in bulk.
  • Automate approvals and distribution.
  • Plug video directly into outbound, sales, and lifecycle flows.
  • Respect brand, platform, and compliance constraints.
  • Train teams on new video AI tools.

You don’t just get 'content.'

You get a working system.

EXAMPLES OF SYSTEMS WE BUILD

Designed around your inputs & your GTM.

Then automated to run without manual effort.

  • CSV into Avatar Video Factory
    • Generate hundreds of personalized videos from a single spreadsheet.
  • Assessment into Video Explainers
    • Automatically explain results and next steps via short videos.
  • Outbound Video Follow-Ups
    • Contextual video replies after demos, replies, or no-shows.
  • Event into Segmented Follow-Up Videos
    • Turn one webinar into dozens of targeted follow-ups.
  • Internal Comms at Scale
    • Leadership updates and training videos generated from docs.
  • Compliance-Aware Video Pipelines
    • Automated checks before videos go live (brand, disclaimers, accessibility).
  • Social Policy-Compliant Pipelines
    • Automated checks before videos get published to social.
  • Content Repurposing Pipelines
    • Turn existing content into multiple videos, automatically.

The common thread?

Video stops being a one-off task, and starts behaving like infrastructure.

Predictable, scalable, and tied to real outcomes.

Why Me?

AI / Lead Gen Entrepreneur

'We build systems for environments where things can’t be vague, fragile, or manual.'

Machine Learning certification (MIT).

Robert Figueras

I’ve spent 15+ years designing video platforms and workflows, not just producing content.

  • Founder of ReelHub (AI video & compliance workflows).
  • Former Staff PM at Brightcove (leading enterprise video provider).
  • Built video systems for global sales and marketing teams.
  • Worked across SaaS, regulated industries, agencies, brands and film.

I understand video, GTM, automation, and compliance, and how they actually work together in the real world.

How We Work Together

You don’t hire me as an agency. You hire me to build, or own, something specific.

Engagement options:

  • Fixed-scope system build (2–4 weeks).
    • Design and implementation of a defined AI or video workflow system.
  • One-off automation
    • CSV / CRM / API → video or workflow.
  • Fractional systems partner (retainer).
    • Short-term ownership of your video or AI systems.
    • Ongoing improvements, reliability, and iteration, without agencies or headcount.

Clear scope. Defined ownership. Systems that keep running.

What Others Say

'Robert is someone you want in the room when it matters most.'

- David (Product Leader)

Want to See if This Fits Your Team?

Let’s spend 20 minutes mapping:

  • What video needs you have today.
  • Where automation can help.
  • Whether this is worth building.

Boston-based, but global reach · Founder-led

Starting earlier in the funnel?

I also design outbound systems that generate qualified conversations before video ever comes into play.

→ View Lead Generation Systems for B2B Teams

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